New Incentives
440 N Barranca Ave Pmb 6133, Covina, CA · IRS data through FY2024
Revenue, expenses and net assets
Revenue Expenses Net assets
| Tax year | Revenue | Expenses | Net assets |
|---|---|---|---|
| FY2024 | $10,295,787 | $25,825,420 | $88,832,750 |
| FY2023 | $26,514,991 | $22,415,292 | $102,926,490 |
| FY2022 | $80,025,957 | $10,048,327 | $98,379,439 |
| FY2021 | $14,346,474 | $3,055,099 | $29,157,065 |
| FY2020 | $19,186,944 | $2,459,988 | $17,865,690 |
| FY2019 | $61,499 | $3,108,947 | $1,370,333 |
| FY2018 | $280,891 | $1,728,152 | $4,458,268 |
| FY2017 | $6,802,978 | $1,325,191 | $5,905,529 |
| FY2016 | $1,148,807 | $1,013,073 | $411,751 |
| FY2015 | $242,064 | $200,454 | $292,352 |
| FY2014 | $303,845 | $64,880 | $251,180 |
Form 990 filings
The returns filed by New Incentives (EIN 45-2368993), including Form 990 PDFs and e-file data by year, are available in ProPublica's Nonprofit Explorer. The figures on this page come from IRS data files built from those returns.
Where the revenue came from
| Source | Amount | % of revenue |
|---|---|---|
| Contributions & grants | $8,193,040 | 80% |
| Program service revenue | $0 | 0% |
| Other revenue | $2,102,747 | 20% |
Where the money was spent
| Category | Amount | % of expenses |
|---|---|---|
| Program services | $24,338,108 | 94% |
| Management & general | $1,356,095 | 5% |
| Fundraising | $131,217 | 1% |
What the numbers show
- Contributions & grants made up 80% of total revenue in FY2024.
- Program services accounted for 94% of functional expenses, management & general 5%, and fundraising 1%.
- 94% of functional expenses went to program services in FY2024. That is higher than 81.8% of 33 International, Foreign Affairs & National Security organizations in CA.
- Net assets covered about 41.3 months of expenses at the end of the reporting year. That puts it in the 81st percentile among 1245 International, Foreign Affairs & National Security organizations in CA.
- Total revenue was higher than 96.9% of 1271 International, Foreign Affairs & National Security organizations in CA.
- Total revenue rose from $303,845 in FY2014 to $10,295,787 in FY2024. Revenue increased in 4 and decreased in 6 of 10 year-over-year comparisons.
- Expenses exceeded revenue in 3 of 11 reported years (FY2018, FY2019, FY2024).
- The highest revenue on record here is $80,025,957 in FY2022.
- Net assets grew from $251,180 to $88,832,750 between FY2014 and FY2024.
- Contributions and grants made up 100% of revenue in FY2014 and 80% in FY2024.
- Listed in the IRS Publication 78 data as eligible to receive tax-deductible contributions (public charity).
- The IRS automatically revoked this organization's tax-exempt status on May 15, 2014; it was reinstated on May 15, 2014.
Figures compared against other organizations of the same NTEE program area in the same state. See the methodology page for how these are calculated and the guide to reading nonprofit financials for their limits.
About this organization
IMPLEMENT EVIDENCE-BASED PROGRAMMING TO SAVE LIVES IN A MANNER THAT DOES THE MOST GOOD PER DOLLAR. WE PROVIDE CASH INCENTIVES TO INCREASE CHILDHOOD VACCINATION RATES.
IRS status
| Ruling year | 2014 |
| Subsection | 501(c)(3) |
| Classification | Public charity |
| Program area (NTEE) | Q33 — International, Foreign Affairs & National Security (in CA) |
| Donations | Listed in the IRS Publication 78 data as eligible to receive tax-deductible contributions (public charity). |
| Automatic revocation | May 15, 2014 — reinstated May 15, 2014 |
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Source: Internal Revenue Service — Exempt Organizations Business Master File (downloaded November 4, 2026), Statistics of Income extracts, Form 990 e-file data, Publication 78 and the Automatic Revocation list. Figures are as reported by the organization; IRS processing may adjust them. This is not a charity rating and not tax advice. Confirm deductibility in IRS Tax Exempt Organization Search.
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