Florida Tourism Industry Marketing Corporation Inc
Tallahassee, FL 32301 · IRS data through FY2025
Revenue, expenses and net assets
Revenue Expenses Net assets
| Tax year | Revenue | Expenses | Net assets |
|---|---|---|---|
| FY2025 | $106,016,623 | $105,682,074 | $16,453,055 |
| FY2024 | $105,947,083 | $105,016,631 | $16,118,506 |
| FY2023 | $86,648,555 | $86,057,460 | $15,188,054 |
| FY2022 | $89,864,645 | $92,241,655 | $14,596,959 |
| FY2021 | $62,895,567 | $68,860,544 | $16,973,969 |
| FY2020 | $48,182,560 | $45,908,444 | $22,938,946 |
| FY2019 | $90,935,826 | $94,635,326 | $20,664,830 |
| FY2018 | $90,289,776 | $88,929,592 | $24,364,330 |
| FY2017 | $111,392,524 | $107,422,680 | $23,004,146 |
| FY2016 | $109,507,099 | $107,869,186 | $19,034,302 |
| FY2015 | $118,303,187 | $117,246,904 | $17,396,389 |
| FY2014 | $94,920,682 | $94,601,600 | $16,340,106 |
| FY2013 | $82,550,510 | $76,881,547 | $16,021,024 |
| FY2012 | $57,947,158 | $57,202,452 | $10,352,061 |
Form 990 filings
The returns filed by Florida Tourism Industry Marketing Corporation Inc (EIN 59-3359293), including Form 990 PDFs and e-file data by year, are available in ProPublica's Nonprofit Explorer. The figures on this page come from IRS data files built from those returns.
Where the revenue came from
| Source | Amount | % of revenue |
|---|---|---|
| Contributions & grants | $86,202,926 | 81% |
| Program service revenue | $19,394,078 | 18% |
What the numbers show
- Contributions & grants made up 81% of total revenue in FY2025.
- Net assets covered about 1.9 months of expenses at the end of the reporting year.
- Total revenue rose from $57,947,158 in FY2012 to $106,016,623 in FY2025. Revenue increased in 9 and decreased in 4 of 13 year-over-year comparisons.
- Expenses exceeded revenue in 3 of 14 reported years (FY2019, FY2021, FY2022).
- The highest revenue on record here is $118,303,187 in FY2015.
- Net assets grew from $10,352,061 to $16,453,055 between FY2012 and FY2025.
- Contributions and grants made up 60% of revenue in FY2012 and 81% in FY2025.
Figures compared against other organizations of the same NTEE program area in the same state. See the methodology page for how these are calculated and the guide to reading nonprofit financials for their limits.
About this organization
TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.
IRS status
| Ruling year | 1996 |
| Subsection | 501(c)(6) |
Source: Internal Revenue Service — Exempt Organizations Business Master File (downloaded November 4, 2026), Statistics of Income extracts, Form 990 e-file data, Publication 78 and the Automatic Revocation list. Figures are as reported by the organization; IRS processing may adjust them. This is not a charity rating and not tax advice. Confirm deductibility in IRS Tax Exempt Organization Search.
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