Advertising Council Inc
815 Second Ave 9th Flr, New York, NY · IRS data through FY2025
Revenue, expenses and net assets
Revenue Expenses Net assets
| Tax year | Revenue | Expenses | Net assets |
|---|---|---|---|
| FY2025 | $79,432,809 | $69,839,265 | $87,968,777 |
| FY2024 | $78,792,786 | $68,900,074 | $77,835,869 |
| FY2023 | $71,825,199 | $65,598,836 | $66,791,668 |
| FY2022 | $66,445,245 | $83,683,011 | $59,617,145 |
| FY2021 | $117,135,538 | $79,387,210 | $80,488,926 |
| FY2020 | $50,471,539 | $45,684,269 | $39,509,513 |
| FY2019 | $51,168,618 | $51,405,205 | $34,870,040 |
| FY2018 | $50,568,790 | $46,149,861 | $34,760,984 |
| FY2017 | $49,254,165 | $46,087,253 | $30,981,809 |
| FY2016 | $50,316,811 | $47,991,304 | $27,170,779 |
| FY2015 | $44,788,978 | $42,930,736 | $25,103,639 |
| FY2014 | $44,571,027 | $42,528,600 | $24,551,712 |
| FY2013 | $41,996,105 | $40,667,218 | $21,677,612 |
| FY2012 | $40,009,773 | $38,014,006 | $19,811,581 |
Form 990 filings
The returns filed by Advertising Council Inc (EIN 13-0417693), including Form 990 PDFs and e-file data by year, are available in ProPublica's Nonprofit Explorer. The figures on this page come from IRS data files built from those returns.
Where the revenue came from
| Source | Amount | % of revenue |
|---|---|---|
| Contributions & grants | $37,709,285 | 47% |
| Program service revenue | $37,671,410 | 47% |
| Other revenue | $4,052,114 | 5% |
Where the money was spent
| Category | Amount | % of expenses |
|---|---|---|
| Program services | $53,800,607 | 77% |
| Management & general | $11,713,827 | 17% |
| Fundraising | $4,324,831 | 6% |
What the numbers show
- Contributions & grants made up 47% of total revenue in FY2025.
- Program services accounted for 77% of functional expenses, management & general 17%, and fundraising 6%.
- 77% of functional expenses went to program services in FY2025.
- Net assets covered about 15.1 months of expenses at the end of the reporting year.
- Total revenue rose from $40,009,773 in FY2012 to $79,432,809 in FY2025. Revenue increased in 10 and decreased in 3 of 13 year-over-year comparisons.
- Expenses exceeded revenue in 2 of 14 reported years (FY2019, FY2022).
- The highest revenue on record here is $117,135,538 in FY2021.
- Net assets grew from $19,811,581 to $87,968,777 between FY2012 and FY2025.
- Contributions and grants made up 25% of revenue in FY2012 and 48% in FY2025.
- Listed in the IRS Publication 78 data as eligible to receive tax-deductible contributions (public charity).
Figures compared against other organizations of the same NTEE program area in the same state. See the methodology page for how these are calculated and the guide to reading nonprofit financials for their limits.
About this organization
THE AD COUNCIL MOBILIZES LEADING PARTNERS ACROSS ADVERTISING, MEDIA, MARKETING, BRANDS, TECHNOLOGY, GOVERNMENT, NONPROFITS AND PHILANTHROPY TO CREATE AND DISTRIBUTE NONPARTISAN, RESEARCH-BASED NATIONWIDE PUBLIC SERVICE COMMUNICATIONS ADDRESSING CHARITABLE, EDUCATIONAL, HEALTH, SAFETY, AND PUBLIC
IRS status
| Ruling year | 1948 |
| Subsection | 501(c)(3) |
| Classification | Public charity |
| Donations | Listed in the IRS Publication 78 data as eligible to receive tax-deductible contributions (public charity). |
Source: Internal Revenue Service — Exempt Organizations Business Master File (downloaded November 4, 2026), Statistics of Income extracts, Form 990 e-file data, Publication 78 and the Automatic Revocation list. Figures are as reported by the organization; IRS processing may adjust them. This is not a charity rating and not tax advice. Confirm deductibility in IRS Tax Exempt Organization Search.
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